11/29/2023 0 Comments List of current pandora radio adsCampaigns were assigned to the four types of schedules: light, very light, medium, and heavy. Media Monitors captures every ad run on thousands of American radio stations.ĭuring the first week of August 2020, 183,425 commercials were run on 1,685 monitored radio stations in 99 markets. To understand the prevalence of the four types of schedules, Doug Hyde, Senior Director, National and Local Insights at CUMULUS MEDIA | Westwood One, conducted a Media Monitors analysis of AM/FM radio advertising in 99 markets during a week. What kinds of campaigns are actually being run? The gap between perceived and actual ads needed highlights the importance of providing benchmarks and guidelines. Heavy schedule: Both agencies and AM/FM radio sellers underestimate the number of ads needed.Medium schedule: Both agencies and AM/FM radio sellers underestimate the number of ads needed.
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